So you’ve created a beautiful film that you’ve shared on YouTube and on your website. But what’s next? It’s obviously no longer a case of “build it and they will come.” Every minute, 100 hours of video are uploaded to YouTube, so you’ll need to put in some time and work if you want your video to be seen.
We all know that ‘quality’ backlinks (also known as inbound links) are critical for website ranking, but few webmasters realize that the same holds true for videos. I emphasize “quality” backlinks because search engines, like Google, consider the page authority of the site connecting to you when determining how important that link is, thus the higher their page authority, the more important the connection.
With the growing influence of social media on search engine rankings and Google’s increased focus on Google+ accounts, outreach opportunities for articles, websites, and videos are becoming more essential.
Your films, like your articles and web pages, must be topical, original, and educational. How-to and step-by-step videos are quite popular and keep in mind that most viewers only watch films that are 3 minutes or less. If your video is going to be longer than that, consider breaking it up into smaller segments, such as part 1, part 2, and so on.
The following are some other video SEO best practices:
- Make sure your video thumbnail is appealing or at the very least relevant, as this will entice the user to watch the video.
- If you have a video on your website, make sure to employ a video sitemap and relevant anchor text.
- On the page where your movie will appear, add some ‘readable’, relevant text.
Make a Statement: Make an announcement about your film, obtain a press release or review, and email relevant blogging websites about the possibility of embedding the video on their site. Get people to talk about your video on message boards. Blogging on relevant websites that allow you to link back to your video can help you build some link juice and spread the word about your film. Also, allowing others to comment on your work.
Finding relevant quality websites, approaching the webmaster with an article about your movie, and having it uploaded in order to obtain a backlink will increase your rating with the introduction of social media, reviews, and online word of mouth. These types of quality backlinks are seen by search engines like Google as votes that your movie is engaging and informative.
Social media sites, particularly Google+ profile pages, should not be overlooked. Google+ is gaining traction as a competitor to Facebook, with roughly 400 million users! Linking to your video from your Facebook or Google+ profile page will stimulate curiosity, get your film out there, give you a nice backlink, and possibly generate some traffic and views.
You may also make videos using your Google account and upload them to YouTube as an added bonus. Google also includes several useful capabilities like ‘hangouts,’ which allow you to have online meetings or lectures on your product or movie. You can divide your target market into “circles” to control who sees what content. It’s all extremely cool now, and it’s well worth your time to learn about and use it.
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