We all watch movies online today. Whether you’re browsing the latest virus explosion on Facebook or watching your favorite TV shows, we all meet and consume video content, but we can’t get enough of it. Then consider video ads.
This boom is entirely due to the rise of digital media, the proliferation of more advanced mobile devices, broadband coverage, and advances in 4G services. And our insatiable video desires are not ignored by advertisers. As a result, the video advertising market is also developing significantly. According to the latest estimates, video ad spend will be $ 6 billion.
Advertisers love video ads because it’s pretty cheap to create and publish videos, plus they can stay online and get as many views as they want.
Video format
When it comes to video advertising, you have several options. Here is a brief overview of the most common:
Linear video ads: Commonly known as pre-movie, mid-movie, and post-movie ads, linear ads take up all of your video player space. They are linear because they run sequentially with the content. For example, it is shown as cinema8 (promotional video). The middle roll will be (video-ad-video) and will be displayed as post-roll (video-ad). Linear ads are 15 or 30 seconds long and cannot be advanced.
Interactive video ads: These ads fill your screen and interrupt your video content. They allow various interactions, such as clicking to view further information or signing up for the newsletter. Usually it is a combination of video, animation, still images and interactive elements. They can appear before, during or after playing the content and usually last from 15 to 30 seconds.
Overlay video ads: These ads appear at the same time as video content, usually in the form of interactive post advertising banners with overlays. Clicking on these ads pauses the content and opens the ad in the full screen player. Non-linear video ads typically run for 5 to 15 seconds before being edited or reduced to another ad.
Companion video ads: Companion ads, by definition, play video. They appear on websites related to video players and are often in the form of advertising banners. They provide a permanent image of your brand or product when watching videos without taking up space in the video player. May contain text, still images, and multimedia.