Code Guru told us that setting goals is one of the most important steps for creating a social media management plan, on which all next steps will be built, in addition to its importance in following up on our progress and measuring the return on investment. And guess what? They were right! 

The SMART goals strategy was used to set goals, which is one of the most popular and effective ways to set SMART goals, especially in the business world.

According to the Smart Goals strategy, our goals should meet 5 basic conditions. Each letter is an abbreviation of one of the conditions as follows:

Specific goals: The goals should not be vague or general in general, but they should be specific goals that do not bear interpretation.

Measurable: Objectives must have the criteria to be measured so that you can track progress, determine your achievement, and measure your return on investment at the end of the plan.

Achievable: Your goals must be realistic and achievable, it doesn’t make sense that your goal is to become the best company in its field within its first year.

Relevant: Objectives should be meaningful to you and relevant to the company’s goals.

Time-bound: Objectives must have deadlines.

The idea of ​​the Smart Goals strategy can be illustrated with a practical example. For example, our goal was to raise the conversion rate of our store to 5% within 6 months by relying on influencer marketing on the Instagram platform as part of the plan to increase sales for your online store.

Some beginners make a common mistake while implementing a social media management plan, as they rely on metrics that have no real, reliable value to measure achievement. That’s why you need to be very careful when choosing your digital marketing consultant.

It is not reliable to use the numbers of followers and likes only. But you should rely on other more effective tools like click-through rate, conversion rate, number of shares, hashtag performance…

You should also take care to use the appropriate metric for the social media platform you are using in your marketing plan. If you are using Facebook, for example, the cost-per-click (CPC) indicator is a common success indicator for this platform, and if you are using Instagram to increase your brand awareness, you will need to keep track of your Instagram Stories view count and so on with other platforms.

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