Graphic design has been the mainstay of print media communications for decades, proving to be an essential component in publishing history. In the midst of structural change, with the emergence of internet, computing and web technologies, the realm of graphic design is rapidly changing; not only in the mediums that are favoured as communication channels, but the tools available to these designers for their creative direction and production. The popularity and affordability of online web marketing, when compared with traditional communication mediums, has created an unprecedented demand for graphic designers, where the visual appearance and impact is considered as, or more, important than the actual content that is being communicated.

The role of effective web design is a relatively new skill, with its requirements for creative content and design changing rapidly. Increasing demand for aesthetically appealing and architecturally designed websites has created a previously unseen demand for skilled and qualified graphic designers. Whatever medium we see, graphic design is inherently a comprehensive component of the design and delivery of such messages.

These designers have become a central component of all business and brand identity formations, communications and marketing collateral. From designing logos and brands to brochures, catalogues and websites, designers are able to transform the ideas of businesses through a creative process to a visual representation of the organisation which is instantly recognisable by the general public. One only has to think of some of the leading brands, such as Shell and Ferrari, where the logos of the business, without any reference to the company itself, instantly bring to the fore the business brand and the products it represents.

The future of design is in some ways the future of technology; as computer and online technology continue to expand and permeate the central fabric of business life, the functions and mediums that graphic designers currently utilise will continue to expand. One example of this is the video production as a marketing tool to tell the story, provide the experience and deliver interactive content to entice and convince consumers to purchase particular products and brands. Whereas in the past, the role of video production was the sole area of specialised cinematic teams and videographers, the emergence of After Effects templates which are edited in Adobe programs – the graphic designers ‘bread and butter’ – means the production of interactive and multimedia production has entered their realm.

It has become obvious through the previous discussion that these designers are skilled individuals who are well versed in design software and creative direction. These skills must be learnt; and with the rapid adoption of technology within the profession, continually updated. As a result, graphic design courses are becoming increasingly popular, not only amongst students, but experienced designers who require their knowledge and skills to be updated to keep up with the rapid technological change that is covered by graphic design courses today.

Bluesky Graphics of Design is passionate about its business. It is non-profit making, but its job is to help others make profits. Bluesky is aiming to be the leading and uniquely bicultural polytechnic in UK. Our role is to enable people to realise their aspirations, their goals and dreams. A qualification from Bluesky is a ticket a journey of success.

Bluesky graphics is dedicated to continuous quality improvement, to collaboration and partnership with other tertiary providers and to a seamless transition from secondary school to careers, or to improving the opportunity to learn, in home, office or workshop.

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