As per our research on the global male grooming products market, the market size was estimated at around USD 55 billion in 2021 and is projected to witness a CAGR of 6% during 2022-2030, reaching around USD 110 billion by 2030. The report examines the male grooming products market’s drivers and restraints, as well as their impact analysis. Also, the report mentions global opportunities prevailing in the Male Grooming Products market.

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Male Grooming Products Market: Overview

Male Grooming Products includes a wide-ranging category of products, from skincare to hair care to shave care. Constant innovations as well as development in numerous grooming products, for instance, hair spray, beard wax, hair perfumes, and hair wax, are offering prospective growth opportunities to the market players.

Growth Factors

E-commerce is propelling the sales of Male Grooming Products
The demand for Male Grooming Products is witnessing a high growth worldwide owing to growing beauty awareness among men. Further, increasing demand for toiletries and shaving products is propelling the demand for Male Grooming Products. Awareness concerning cleanliness and personal hygiene is another significant factor boosting the market growth. Moreover, the availability of a wide variety of these products online is accelerating the demand. The e-commerce platform further provides various offers on these products, which is boosting online sales.

Segmental Overview

The market for Male Grooming Products is segmented into product and distribution channels. Based on product, the market is categorized into fragrances, skincare, haircare, and others. The skin care segment is expected to notice a high CAGR. Products, including facewash, moisturizers, and body wash are driving the demand. Based on distribution channels, the e-commerce segment is anticipated to grow at a high CAGR attributed to the booming e-commerce sector worldwide.

Regional Overview

Europe is estimated to dominate the Male Grooming Products market in 2021. However, the Asia Pacific region is anticipated to grow at a high CAGR during the forecast period. The high disposable income and rising awareness regarding personal hygiene and appearance among men are influencing the market growth. The presence of a high youth population in the economies of Asia Pacific is a significant factor influencing the market.

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Key Players Insights

There are numerous players operating in the Male Grooming Products market, which influences the overall pricing strategy of the product, according to prevailing market conditions. The manufacturers are highly focused on the introduction of new products and a shift towards organic and sulfate-free products is witnessed. The presence of a robust supplier base coupled large customer base results in high competition in the market.

Some of the prominent players

Procter and Gamble
ITC
Coty Inc.
Edge well Personal Care Co.
L’Oréal Group

The global Male Grooming Products market is segmented as follows:

By Product

Hair Care
Skin Care
Fragrances
Others

By Distribution Channel

Online
Offline

By Application

Supermarket/Hypermarket
Convenience Stores
Pharmacy
E-commerce
Others

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