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Not all business advice is going to lead to good results, and that’s exactly why it’s so important to arm yourself with the best possible information before attempting to go in any direction. We try to give you some quality information here so that you can learn about how to effectively use article marketing to your advantage.
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Article marketing can be a very effective way to drive traffic to your business, but you should never attempt to use shoddy techniques, like automated article writers. These software programs produce horrendous work that will get you thrown off of most article directories in a hurry. Do it yourself or outsource it, but never automate the process.
Become an “expert”. Research and write about topics that are related to each other to become the go-to person for a specific subject. Your audience will learn to trust your advice, and continue returning to your articles. They are also more likely to buy products recommended by someone they consider to be well-versed.
Create a checklist of at least five article directories that rank high in popular search engines. This will help you avoid the added cost of doing it yourself. It saves you time and money after you have taken the time to create the initial checklist that you can use.
It’s a good idea to mix up the kinds of articles you write so you have a variety to choose from. Don’t just write “Q&A” pieces or “how to” guides. Alternate these styles, or throw in a “top 10” list. Rotate through the different types, and see which are attracting the most attention.
Keep your reader interested from the beginning of your article, until the end. Use real life stories when possible and try to “paint a picture”. Interesting articles will keep your readers engaged and have them coming back for more. They are also more likely to view you as an authority on your chosen subject matter.
Keep writing constantly to improve your skills. As with any skill the more you practice the better you will become. Keep trying to write on a variety of topics and in different tones of voice. You will learn what works for you and will increase your typing speed as well.
The title of your article is as important as the actual content, if not more so. Weak or uninteresting titles will not grab visitor attention. Keep it appropriate for your content and very easy to understand. The reader should know exactly what the article is about when they click the link to go to your article.
When you are writing your article, do not plagiarize anything from another source. If you have to use something from another source, make sure you properly credit it and place it within your own content. Do not just copy, paste and submit someone else’s work. Also, try using a program like CopyScape, to make sure that you don’t accidentally plagiarize something that you read online.
No two articles produced by you should ever be so similar that a reader may think ‘hey this article seems to be very much like that other one I read by them.’ If this pattern begins, fix it as soon as you know it or your article marketing will suffer.
When marketing articles, take the content into consideration. Content that is horrible, has badly worded passages, and a poor command of the English language will only end up ruining your reputation. Be consistent with checking the quality of articles, and write with content in mind. Worry about search engine optimization later.
A great article marketing tip is to make sure you’re creating a headline that’s worth reading. A lot of people get carried away with including keywords in their headline. This can make the headline sound stale and uninteresting. Always make sure you have a headline people want to read.
When you write articles for article marketing, don’t ramble on and on. People who are looking for a product or service online don’t want to spend a lot of time trying to figure out what they are looking at. A good marketing article to sell a product or service should be 150 – 500 words. It should get to the point and convey a clear message.
It is important that the information on your website actually pertains to your website. Article marketing only works if the audience that you are targeting is interested in the information that you provide. The best way understand what your audience wants to know is to know your audience. When you know who your audience is you can provide them with content they are searching for.
Make your article introductions lively. Try to interject some fun, wittiness or sparkle into the beginning of your article. This will draw in readers much better than something that starts off dry and boring, such as “this article is going to talk about…” Look for interesting trivia or fun facts about your topic and add them into your intro.
Create your content for a human and not a web crawler. Ranking on on a search engine query is important and this can be done by satisfying a web crawler. A high rank however, will not equate to human traffic that is buying your product or service. Remember that it is humans that make your website successful so create your content for human consumption.
Focus your efforts on top-tier product selling opportunities. These top-tier products attract top-tier customers. These customers are smart, they know what they want, and frankly, they’re a lot of fun to work with. And isn’t that an important part of your business — having good customers? Yes, I thought so.
Knowledge is power in every facet of life, and that’s equally true when dealing with article marketing. You have just read some great tips for starting and sustaining your business, but a lot more goes in to building an effective campaign than what you read here. Make sure you’re always learning; however, it’s just as important to actually make the time to put the suggestions to work.