Have you ever heard the proverb, “Traveling makes you a storyteller by leaving you speechless”? But it is true.
Just recall your most recent vacation, and bet you have a few stories to tell your pals. Hotel content marketing strategies can, therefore, completely incorporate narrative.
As you can see, content marketing has been a thing since long before the Internet existed. Every piece of material ever produced was built around a story, and this is still true today.
What is Content Marketing?
A strategic marketing method known as “content marketing” focuses on producing and disseminating useful material that is pertinent to your target audience.
For hotels, this content explains the “why” behind their brand, offers brand-related tales, and motivates visitors to have the greatest possible stay.
These days, you shouldn’t boast about yourself when developing a content marketing strategy for your hotel or other forms of lodging. This is due to the fact that nobody buys your bed or room. They purchase experiences, tales, and the feelings you evoke in them.
Instead, put your audience first and produce material that will pique their interest and address any questions and concerns they may have as they begin to plan their trip.
Why is Content Marketing Important for Hotels?
When visitors find your material helpful, motivating, and interesting, they are more likely to choose your hotel when making a reservation (but it’s not that easy – always keep your visitors’ interests at the forefront of all hotel content).
It involves spreading awareness of the hotel brand (see: the “Billboard Effect”). Consider the hotel company Room Mate as an illustration. Its content on social media, the website, and newsletters is consistent with its brand voice and the persona associated with it. Additionally, these hotels are renowned for their unique, approachable, and welcoming design. Because of this, your content’s chances of drawing in clients increase with how interesting and unique it is.
Best practices of Content Marketing in Hospitality
Here are a few things to keep in mind to develop a successful hotel content marketing plan and elevate content marketing from excellent to awesome:
Define your target audience
Knowing who you want to reach with your content can help you produce it. Find out more about determining your target market.
Create & document a content marketing strategy
Every great idea has a plan at the outset. There is a huge opportunity here, especially because statistics reveal that 63% of businesses don’t document their content marketing plan.
Make your content relevant to your audience
Produce information that appeals to them and provides the answers to their queries.
Create a Hotel Content Marketing Strategy
Strategically crafted information can lessen traveller’s pain points and help them overcome their anxiety about venturing into the wide unknown.
Now that you are aware of the situation and the underlying statistics let’s go over how to develop a content marketing plan for hotels.
- Set your goals first. For a hotel, this can mean, for instance, getting more direct reservations.
- Identify your target demographic.
- To concentrate your material, select content formats and major topic categories.
- Establish appropriate content for each stage of the buyer’s journey (see below).
- Come up with content ideas.
- Select the tools you’ll use to create and distribute content.
- Decide how you’ll evaluate your success.
Top Hotel Content Marketing Tips to Know
Without a few pointers to make the hotel content marketing procedure less dramatic and more effective:
- Never undervalue the power of narrative.
- Online reviews must be addressed in your plan. An unhandled negative might ruin the reputation of your hotel brand.
- Building trust with user-generated content in your strategy (after all, you show real experiences shared by your guests)
- Repurpose content into various formats, such as podcasts, infographics, videos, or blog pieces for social media.
- Give an answer to a question.
Long-term content marketing for hotels can be very successful. When it comes to making travel plans and reservations, so many travellers primarily rely on internet content guidance. A strategic hotel content marketing system experience can be provided by RateGain to make the planning process easier and more fun.
Travel is filled with storytelling and feelings. If you use it effectively, you can assist visitors in realising their most fantastical dreams through a hotel content management system.
Similar to Disney.