A micro-influencer is someone who has a bigger social media presence than the average individual but less than that of a star. Typically, this entails having more than 1,000 followers but fewer than 100,000.
A food blogger advertising a new meal prep service or a travel writer sharing their favorite luggage brands are examples of micro-influencers that utilize their following to promote items that correspond with their hobbies or skills.
Micro-influencers of a micro influencers agency, who have earned trust with their following, are enlisted by brands to deliver an authentic endorsement of their goods at a far cheaper cost than famous influencers.
The number of followers on social media does not identify a micro-influencer, but rather the relevant conversation groups in which a buyer participates. As a result, a micro-influencer is someone who communicates with your potential consumer while making a purchasing choice, not someone with a set number of followers – engaged or not.
When companies work with micro-influencers, what exactly do they get?
Engagement
If marketers solely cared about reach, they would undoubtedly hire micro influencer. Pink ambassadors’ posts may get more attention than yours or mine, but not nearly as much as a celebrity profile or a national television campaign.
But, according to Ferrara, micro-influencers are obsessed with one metric: engagement, or the number of shares, likes, and comments a piece of online material receives.
Because their followers are mostly friends or acquaintances, micro-influencers may have more regular and real contact with them. Maybe they’re all interested in the same thing.
Content that performs better
Brands value a micro-relationship influencer with their audience, but they also value the material they provide.
The meteoric rise of platforms like TikTok has demonstrated to businesses that low-fi, silly, user-generated video has just as much — if not more — effect on viewers than pristine, professionally produced, and shot material.
Doyourthng encourages firms to take advantage of micro-influencers posts by leveraging them in paid advertisements, on websites, and even in shops.
Innovative Approaches to Reaching Target Audiences
Fashion and beauty firms have carved out a niche on Instagram, but hire micro influencer marketing is being used by brands in other industries.
Tencent’s micro-influencers and target audience have a straightforward relationship: players follow other gamers, and gamers pay for games. The link between a food company and an ASMR micro-influencer is less evident, but it’s still useful: Viewers are drawn to ASMR video because it makes them feel pleasant and calm. If a specific food product appears in such material, viewers may link it with happy sensations, making them more inclined to purchase it.
Why are micro-influencers so important?
While a macro-influencer has a large following and may provide a lot of traffic to your site, they don’t work in local or specialized marketplaces.
Unless you’re a well-known brand like Coca-Cola, BMW, or Samsung, you’ll generally want to keep to your target market. Micro-influencers agencies can help in this situation.
Although they have a considerably smaller audience, followers can generally connect to a micro- or nano-influencer far more than they can to a major superstar enjoying a lavish lifestyle.
Furthermore, influencers are more trustworthy in general since user-generated material is far more genuine and valued on social media than brand-created content.