The advancement in technology has completely changed the face of marketing and advertising. Every now and then, the marketing industries come up with new ideas and techniques for one of two reasons. Get more sales and satisfy the needs and wants of the customers. The use of packaging and boxing of different items has given the opportunity for more sales to the businesses, but it also has given the opportunities of establishing new businesses for the vendors.
With the introduction and expansion of the packaging and boxing industries, there are several options appeared like the designers, the printers, and the manufacturers. All of these three have equal importance and are incomplete without one another. The importance of printing is known to be more from the manufacturing and the designing department for obvious reasons as it is the prints that persuade the customers in making their buying decisions.
There are several advantages of using prints on the playing card boxes, which include:
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Presence of Playing Card Boxes
It is the printing that makes the consumer leave with a very physical kind of presence. The printed material on playing card boxes allows the users to know more about the products, thus making it important.
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Credibility
The prints are always a source of adding the trust element in the eyes of the customers. It is the logos and the name of the brand on these playing card packaging, which ensure the reality of the company. Printing develops trust in the eyes of consumers.
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Creating the memories
Using customized prints on the boxes of the cards and the cards themselves helps the consumers to associate the prints with their memories in the near future. Several brands can help customers to create different experiences and memories in their minds of the customers by the use of playing card storage boxes.
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Audience targeting
It is not just the memories, the trust factor, or the tangibility that is important and beneficial in the eyes of the customers. It is visual marketing that helps to attract different kinds of customers. The target audience for the cards is vast. Thus, the use of extended techniques for the kinds of prints on the custom playing card boxes affects the consumers in making their buying decisions. Using different types of fonts, designs, and colors targets a different set of customers. For instance, using cartoon characters will target teenagers, using graphics that have more meaning will target grownups, and so on.
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The better mode of engagement
The studies show that customers take almost around 10 to 15 seconds in order to skim the information on boxing and packaging. It is the information that is printed on the card cases, which gets almost 40% of the customer’s attraction thus, making them a great deal.
There are several different materials with innovative styles of prints that are used to box the playing cards, and some of them are as follows:
- Wooden Playing Card Boxes
These types of boxes are the best for persuading customers towards the product. The reason behind this is not just the wooden material but the type of printing done on the boxes too. These personalized boxes are not exactly printed but carved using advanced modern tech to lure in customers towards them. The carvings not just improve the visual aspects of the box but also the feel of holding the package itself.
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Plastic Playing Card Boxes
These are the most common and simple ones for playing cards. These, too, come in exciting prints and thus, making the customers get attracted to their packaging of them.
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The cardboard cases
The most widely used cases for personalized playing card boxes because the printing on them is the easiest. These are made out of using die-cut, and exciting prints and graphics on the cardboard are the easiest. The prints include several colors of graphical elements, including personalized pictures too. The printings on the playing card boxes make them stand out from the crowd and initiate the consumer buying decision in favor of these boxes. Therefore, it is important that the prints on these cases must be more catchy to lure the customers towards them.