Men’s grooming has become increasingly popular in recent times. This type of grooming involves enhancing the appearance of the male body, especially the face and neck area. The grooming process has also become more common in pop culture. Today, men can find a variety of products to choose from in this industry.
History
A history of men’s grooming is a study of the various ways men have looked after themselves for thousands of years. This includes the use of beard oil, face creams and lip balms. It also looks at the rise of hairstyles and cosmetics.
From the beginning of time, men have paid attention to their appearance. They were always keen to be clean and tidy. The ancient Romans were known for their communal baths, which provided a place for men to exchange tips.
Egyptian males were particularly keen on maintaining their physical appearance. In order to do so, they smothered themselves in heavily fragranced oils. These oils contained popular scents such as myrrh, peppermint, chamomile, lavender and rose.
During the early twentieth century, a fad developed for a pale complexion. To achieve this, a white lead and vinegar mixture was applied to the face.
Initially, these products were considered harmless. However, some of these concoctions were very harsh and caused serious skin problems. Some mixtures were even contaminated with arsenic.
Today’s grooming products
A new breed of products is hitting the men’s grooming market. These include everything from high-tech electric shavers to DIY hair removal kits. The grooming industry has grown from a few billion to a multi-billion pound enterprise. Having a solid grooming routine helps keep your hair and skin in top shape. So what products do you need to get started?
First, you need to know the best shower gel to suit your needs. Next, you’ll need the right hair care to keep your hair looking and smelling its best. And finally, you’ll need a good razor. After all, you can’t cut your beard if your face isn’t clean and smooth.
To give you a taste of what’s on the market, we’ve rounded up some of the best. We’ve included a few of the best shower gels, shampoos, and shaving creams, along with a few other must-haves.
In the shower, you’ll want a gel that’s gentle on your skin. Acqua di Parma’s shaving gel is lightweight, yet provides a great shave.
Trends
Men’s grooming trends are shifting away from traditional shaving products and into male-specific skin care. This is a move that is more than just fashion, though. Increasing awareness of personal care and a more expansive approach to wellness have helped drive growth in the mass segment.
Men’s grooming trends are expected to continue into the next decade. Brands are beginning to shift marketing messages to highlight the benefits of good grooming. The trend is also driven by men’s growing concern about their skin.
According to Cosmetify, skincare has become a key priority for men. It is predicted that growth will accelerate as more brands launch products for serious skin conditions.
Those in the grooming industry should be prepared to take on the challenge of breaking old habits and highlighting the importance of a daily routine. Some examples of this include subscription services such as Birchbox and Dollar Shave Club. These services offer convenience as well as the ability to discover new products.
Global revenues in men’s grooming expected to reach $78 billion by 2023
Male grooming products are an essential part of maintaining the physical appearance of men. It includes haircare, facial care and other beauty treatments. The global market for these items is expected to grow at a healthy rate in the upcoming years.
Increasing awareness about personal hygiene and health is boosting the demand for shaving and other personal care products. Manufacturers are also increasing the number of organic products and are replacing traditional chemical ingredients with natural ones.
Growing disposable income of consumers in the Asia Pacific region has led to increased growth of the shaving market. Moreover, corporate culture in the region has made people more aware about personal hygiene.
Increased penetration of online shopping has also contributed to the growth of the male grooming products market. Online stores are able to offer a wide range of products. Most of these products are available in kits, as well as separately.
A rise in the number of salons for males is contributing to the growth of the shaving products market. These salons provide a full range of hair care and facial services.