Are you thinking about starting a career in digital marketing but aren’t sure if it’s the right path for you? Let us eliminate all of your doubts and give you an insight into the potential of digital marketing in India. Advertisement is one of the largest markets in the whole world. Google, one of the largest companies in the world, is essentially an advertisement company. With the help of the internet advertisement can reach heights it has never reached, and you would be wise to grab the opportunity while it lasts. 

Here are some points to help with your doubts if you choose to pursue a career in digital marketing in India.

1. Is it a transient field?

Despite being mature people still have some conservative views on the Internet, so pursuing a career in digital marketing might seem risky to some, but the internet has proven that it is here to stay and the new job opportunities it creates is completely valid and safe. As the internet is more popular than ever, especially in India due to the cheap internet prices, companies are well on the track of digital marketing and gaining potential customers. As the internet has proven to be forever, it is safe to say that Digital marketing has too.

2. Is it well paid?

Yes, digital marketing is of course a well-paid job. The job of digital marketing is one of India’s highest-paying jobs, and it’s also one of the fastest-paced. The average salary of a digital marketer at a higher position lies between INR 2,50,000 to 5,00,000. And the average starting salary at a manager’s level is between INR 8,00,000 to 10,00,000. And it is easier to advance quickly to higher positions, especially in high-growth companies.

3. Is Digital Marketing in high demand?

Demand exceeds supply in digital marketing, skills are in short supply. Digital marketing is not yet a part of India’s education system. It is usually offered by business schools as a crash course, elective subject, or semester course. However, there is no concrete specialization that Indian universities have adopted. So, it is wise to grab this opportunity where your skills will be in high demand. Online Digital marketing courses in India are also in high demand. It is promising in the future too as it is showing high engagement. The demand shows no sign of any decrement in the future.

4. The Stats are very promising

There are about 500 million internet users in India (according to IAMAI), which is about 40% of the total Indian population. At least 700 million people will start using the internet by 2020 as it is now much easier for rural India to access affordable internet. This alone shows the potential of penetration of digital marketing.

The above points clearly show that digital marketing is an amazing choice for a career in India, but how to grab this golden opportunity? Well, keep reading as we are sharing some crucial points which will help you start and grow your career as a digital marketer.

  • Get the skills needed to be a digital marketer

The key to landing any job is to get better and this holds true for digital marketing too. Get the skills necessary and in demand for digital marketing jobs like Search Engine Optimization (SEO).

There are many online digital marketing courses in India that are affordable and will help you gain the necessary skills, or you can enroll in courses by different institutes too.

  • Gain experience

Gaining experience in digital marketing will definitely give you a head start over others. You might even do unpaid work in the beginning, but the experience you gain will be invaluable. Focus on building your experience which you can showcase.

  • Stay updated

Digital marketing in India is a fairly recent term and has proven to be extremely dynamic. There are short-term but extremely effective trends that can be leveraged to great advantage if caught at the right time. Hence, it is extremely important to stay updated with the trends on the internet. Research online, attend online courses and browse social media to stay up to date.

  • Get certified

In the current market where everyone is trying to outdo each other, try to stand out from the crowd by getting credible certificates.

 It also helps you to learn skills and gain experience which are the most important factors to get a good job. It will help you with your problem-solving skills and prepare you for any future endeavors.

 Try to get certificates from trusted sources. This will increase your credibility to a great extent.

  • Learn from your mistakes

The most universal message is to learn from your mistakes. Take the risk, if you somehow taste failure, understand what you did wrong and try to improve. Never get discouraged by a failure, there is always room to grow and learn.

  • Build a network

Having a good network is a must in almost all careers. Get to know talented and motivated people with a strong network. Getting to know people gives you knowledge and opportunities and also helps up your communication game.

The above points are the most foolproof points in order to establish a digital marketing career in India. If you decide on a digital marketing career, do not waste your time find a good online digital marketing course in Satna and start gaining some experience. We wish you luck in your digital marketing career.

By Russell Crowe

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