Over the years, the Web has gone through many changes. In 1995, we had Web 1.0, which was made up of websites that didn’t change, the first versions of email, and not much interaction between users.
2005 saw the release of Web 2.0, which brought interactive websites, global reach, and the start of social media. This is the version we use every day at the moment. Web 3.0 might come out in 2022 or at least within five years, and it will bring with it a lot of changes.
In this article, we’ll talk about how Web 3.0 has changed the e-commerce business.
What Web 3.0 means for e-commerce
The Web will get more accessible.
Web sites, including e-commerce sites, will be affected by the fact that the Web will become an open-source network. This means that all users will be able to look at the source code, make changes that are helpful, and build a community that is open to everyone. This lets the community of users, sellers, and customers be more open and creative.
The user experience will be better because of semantics.
The Semantic Web is another name for Web 3.0. This is because it uses machine learning and artificial intelligence to help users have a better time. With these technologies, users will see more relevant content. This will also let e-commerce sellers show their content to the right people and get more of their ideal customers into their sales pipelines.
Assets will be owned by more people.
Soon, people who sell things online will be able to own the assets that are important to their business. Photos, videos, reviews, and other types of content are some of these assets. At the moment, these might be part of the e-commerce platform being used, like Shopify. But when Web 3.0 comes out, sellers will own these assets, and their digital storefront will really be theirs.
Loyalty programs will be more tailored to each customer.
Loyalty programs are a great way for any web3 shopping website development business to get people to buy from them again and tell their friends about it. The blockchain features that Web 3.0 brings to the business world will make these programs unique for each user and automate them at the same time. The technology will know how to personalize these programs based on what the user has bought and what their preferences are.
The safety of transactions will improve.
Blockchain technology is more secure by design than the systems most platforms use right now. When people shop online, they leave a lot of personal information behind, any of which could be stolen at any time. With blockchain, this information is much safer than it used to be. This makes sure that the identities of their customers are always safe.
More people will know what’s going on.
Blockchain technologies make everything more clear. Customers will be able to trust sellers more because they will be more open with them. Vendors and suppliers will also be more open with sellers, which will make it easier for them to talk to each other. Transparency will help a lot in the area of warranties. Suppliers, sellers, and customers will all be able to see exactly what is covered by the brand’s warranty policies, which will make it less likely that there will be misunderstandings.
Web 3.0 Will Integrate Voice Assistants and AR/VR Technologies
Other technologies will improve the user experience in the same way that AI and machine learning do. Among these are technologies like voice assistants, augmented reality, and virtual reality. These technologies make it easier for customers to find exactly what they want and to buy things without any problems. They also make shopping online more fun and let customers connect with brands in a deeper way. The start of the Metaverse is one way that we can already see this happening. Already, brands are competing for digital space in the Metaverse where they can sell their products. By web3 consulting company you can easily know about web3 ecommerce.
Product suggestions will become more tailored to each person.
One of the great things about shopping on Amazon’s website is that it has a feature called “related products.” This lets the site suggest related products that a customer might be interested in. Web 3.0 can add this feature to more e-commerce sites, which will make it easier to cross-sell and turn new customers into loyal repeat customers. Based on a customer’s purchase history and preferences, these suggestions will be very unique. This is similar to how blockchain will make loyalty programs more unique. After buying a few recommended products that work out well, the customer will get to know the brand and start to trust it. They will keep coming back to you for more products and trust your brand more and more.