How To Invest In The Right Business At The Right Time

An astute businessman always stays open to risks, welcomes challenges, and treads uncertain terrain with confidence. Not many would want to venture into ambiguous business prospects without assured gains. Innovative entrepreneurs are undeterred by external factors as they are guided by their vision. Good business practices involve investing in businesses that have growth potential while also supporting society at large. In this way, business leaders gauge the pulse of the markets and make decisions that impact generations to come. Mr. Ghanshyam Sarda and The Sarda Group exemplify the outcome of the right investments in the right business at the right time

A look into Mr. Ghanshyam Sarda’s investments:

  • The jute sector

Mr. Ghanshyam Sarda started working as a jute trader after graduation, and his focus ever since has been the jute industry. His journey into this industry started when most other business houses were altogether abandoning it. The jute industry in those days was considered highly sensitive and labour-intensive owing to the militant behaviour of labourers employed. Mr. Ghanshyam Sarda, however, chose to overlook these factors and focus on all that was good about this golden fabric. He foresaw a bright future for jute due to its eco-friendly, natural, and sustainable qualities. His revival efforts in the jute fabric sector had a twofold effect – 

  1. It completely revived a dying industry and 
  2. Employed several thousand people in a state grappling with huge unemployment issues

Also Read: Ghanshyam & Neetish Sarda: Famous & Successful Father-Son Duos

Unwavering faith in his vision to revitalise a century-old industry has paid off exponentially. The Sarda Group orchestrated the resurgence of ailing jute mills and today owns a significant portion of the Indian jute business. The Sarda Group is currently responsible for churning out several tons of jute products every day.

  • The chemical industry

Next, Mr. Ghanshyam Sarda stepped into the chemical industry by acquiring Kolmark Chemicals Limited. Kolmark profits were dwindling, and the company needed a fresh boost of business reforms. Mr. Ghanshyam Sarda worked towards renewing the industrial and commercial practices at Kolmark Chemicals, providing it with much-needed enhancements.

Factors that contribute to Mr. Sarda’s success: 

Mr. Ghanshyam Sarda has earned the reputation of an industrialist who specialises in improving declining businesses. He is well known within business circles for rescuing real estate, IT, and other industrial ventures from a financial crisis. The above success stories would have been impossible had he not taken the business decision at the right time. Timing and willingness to change make all the difference between success and failure. Nobody exemplifies this fact better than The Sarda Group and its Chairman, Mr. Ghanshyam Sarda. Factors that have contributed to Mr. Sarda’s success include:

  • His risk appetite, 
  • Courage to look beyond doubt and fear
  • Willingness to mend and revitalise despite failures
  • Ability to invest in the right business at the right time
  • Profound business acumen to identify failing businesses with potential

As a philanthropist, he is associated with multiple trusts, runs an educational institute in Bihar, working tirelessly for rural upliftment. 


By Russell Crowe

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