It’s simply mesmerizing to look back and witness how far the universe has come technologically. Be it healthcare, automotive, smartphones etc., technology has no doubt bought a significant and impactful change in the current era. Coming to our focus point, i.e. healthcare, Healthcare Information Technology has totally enhanced the entire experience for patients and health care professionals (HCPs). 

With the explosive and booming growth of information technology (IT) as well as emerging infrastructures and equipment, healthcare services can now be potentially provided to anyone, anywhere and anytime! Such technologies help patients, doctors and healthcare organizations have immediate access to healthcare information for efficient decision-making and better treatment. Not only this, but it also allows organizations to set the right healthcare marketing strategy. 

Here are some of the prime factors in how Healthcare Information Technology improves the medical industry:

• Digitalization

The first and foremost primary factor is the Digitalization of Healthcare records. Electronic Health Records (EHRs) have completely replaced old-fashioned paper records and have been a massive game changer for everyone in the medical sphere. With this, the patients can access their medical records with just a click of a button, and also it ensures that mistakes are caught more quickly, which ultimately enhances the quality of patient care. 

• Easy availability of information 

Healthcare IT helps you to store and access the data easily anytime and anywhere. The Internet, data capture systems, search features and the ability for HCPs to share information have enhanced the data analysis. Furthermore, this innovation also allows professionals to stay on top of healthcare trends, techniques and technologies and also the healthcare organizations to set the right healthcare marketing strategy

• Information and communication technology (ICT) 

This technology links healthcare professionals (HCPs) with patients. From emails to smartphones to telemedicine, it is used to share information and is especially useful for more rural areas and locations which lack facilities. 

• Enhanced communication

It is a fact that even healthcare organizations deal with ineffective communications between departments and teams. However, Healthcare Information Technology innovations have facilitated much efficient communication within organizations. It has enabled them to use media such as video, online discussion platforms, and real-time meetings to communicate effectively. 

• Automated processes 

There are endless internal medical as well as non-medical administration procedures that need to be followed within a healthcare organization. When technology moves in, there can be improved workflows for daily processes, which ultimately saves a lot of time. Not only this, but training for new equipment, inductions etc., can now be delivered online quickly. 

• Integrated medical records 

This feature allows everything, from patient history to test results to diagnoses, to be stored online in a single location which can be accessed with just a single click. Further, the maintained data allows for more focused care and offers the ability to see health trends for each individual.

These top six factors and several other important ones bring a lot to the table. Once you adopt technology in any sphere, there is no going back. With the feasibility and time-saving feature it comes with, you cannot ignore it in the current era.

Doceree is the first ad exchange platform in the world for advertising branded healthcare professionals (HCPs). It is a global Programmatic Advertising Platform using exclusive data tools to create novel solutions for HCP programmatic marketing.