In-Store Promotions

For a retail business, in-store promotions can work wonders! They are marketing strategies that can help invite more customers to buy specific products that are part of the in-store promotion. The ideas could come from manufacturers, or the store itself can propose them. The goal is to generate additional revenue through sales. When a brand wants to promote a new product, spread brand awareness, or accelerate the sale of an existing product – in-store promotion are the way to go. The consumer tends to purchase or make buying decisions impulsively. In-store promotions are designed to take advantage of this nature of consumers. 

Demonstration of the product:

Many retail stores employ store promoter or demonstrator to show the customers how a particular product works. Demonstration of a product is a popular and effective form of in-store promotion. The shoppers get to see a product in action. The first-hand experience of a product builds trust among the customers. Product demonstrators usually introduce the product to the shoppers. They explain the features of the product and how the product can benefit them. Product promoters are well-trained to entice the customers with a promotion offer. Sometimes, if the customer doesn’t seem interested- they thank them for their time. Demonstration as a form of in-store promotion can give the brand owner more control over the brand perceptions. The most crucial emphasis of this approach is to train product demonstrators to tailor the brand message to suit customers’ concerns. 

Retail merchandising:

The term retail merchandising refers to all promotional and marketing activities within the store. It includes the way retailers, brands, and other companies make their products or merchandise available in the store. Both execution and strategy form a part of retail merchandising. Execution involves shelving the items and installing displays, whereas product selection, product placement, display designs, etc., are part of the strategy. Like every other type of merchandising, retail merchandising too is done to encourage purchases. The process of retail merchandising involves careful planning and ongoing research and analysis. 

Also read> Wpit18 is a kind of a frontend of WPC or we can say Wpit18 is a homepage for WPC where users can register themselves and take parts in different competitions or even can bet on them.

In-store Merchandising:

Although similar to retail merchandising, in-store merchandising refers specifically to product merchandising in stores. To elevate your in-store merchandising strategies: 

  • Create experiential displays: Well-crafted store designs enhance the shopping experience of the consumers. Experiential displays make the consumers feel nostalgic and evoke emotions. 
  • Enticing storefronts: What does a customer see before entering your store? The goal is to convert passersby into shoppers. Focus on the window and the entrance of the store. You can have sale and discount hoardings, mannequins with the best-selling products on the window, or a free sample station right outside the store entrance. 
  • Leverage Signage: Signs must be short, clear, and appealing enough to lead the customer to the cash counter. You can get creative with this or highlight an offer. 
  • Promotions and offers: Customers love a good offer. Your staff can increase revenue per sale by upselling. For instance, if you’re selling electronics- you can offer a discount on computer accessories on the purchase of a laptop. This is a great way to encourage impulsive purchases.

store promoter

By Anita Gale


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