Search Engine Optimization (SEO) is constantly changing, and if your website is not keeping up, it is going to get left behind. Many business owners make the mistake of thinking that they can stick with the same SEO campaign and strategies for years on end and still see positive results. Unfortunately, this is not the case. The SEO landscape changes rapidly, and what worked a few years ago may no longer be effective today. If you want to stay ahead of your competition, it is important to be aware of the signs that indicate it’s time to change your SEO campaign. Below are some of the most glaring signs that it is definitely time for a change.
Sign #1: Your Website Is Not Getting Any Traffic.
If your website is not getting any traffic, it is a sign that something is wrong with your SEO campaign. It could be that your website is not being properly optimized for search engines, or it could be that your competition is simply out-ranking you. Either way, this is not a good situation to be in. If you want people to find your website, you need to make sure that it is properly optimized and visible in the search results.
Sign #2: Your Website Is Not Generating Any Sales.
If your website is not making any sales after many months, it could be because potential customers are having trouble finding it. Or, once they do find it, they may not be able to navigate their way around your site. In either case, this is a sign that your website needs to be tweaked in order for it to be more user-friendly and effective.
Sign #3: Your Search Rankings Have Dropped Significantly.
If your website used to rank highly for certain keywords but now ranks much lower, it is a sign that something has changed with the way search engines view your site. This could be due to any number of factors, including changes in the algorithms used by Google and other search engines. If you want to maintain high rankings, you or your designated portland SEO professionals need to keep up with these changes and adjust your SEO campaign accordingly.
Sign #4: Your Website Is Not Mobile-Friendly.
In today’s day and age, more and more people are using their smartphones and other mobile devices to access the internet. If your website is not mobile-friendly, it will likely deter many potential customers from doing business with you. In order to stay competitive, it is important to make sure that your website can be easily accessed and navigated on all types of devices.
Sign #5: Your Cost-Per-Click Is Increasing Rapidly
If you have noticed that your cost-per-click (CPC) is increasing rapidly, it is a sign that something is off with your SEO campaign. A high CPC usually indicates that your website is not relevant to the keywords you are targeting. As a result, you are having to pay more for each click in order to get people to visit your site. This is not a sustainable or effective long-term strategy.
Sign #6: Your Website Takes Forever to Load.
If potential customers have to wait more than a few seconds for your website to load, they are likely going to give up and go to your competitor’s site. In today’s fast-paced world, people expect websites to load almost instantly. If yours doesn’t, it is a sign that you need to make some changes.
Source URL: https://www.ozmentmedia.com/glaring-signs-you-need-to-change-your-seo-campaign