Packaging is a necessary part of any product. It is required if you want to keep the merchandise safe and also if you wish to market it. However, it is important to focus on custom box printing production so that you can make packaging that fulfills all of its purposes. You need to have a sturdy box that has been designed attractively.
The following gives you 5 ideas on how to achieve better custom box packaging:
Best packaging material
You need to get the best packaging material for your wholesale custom box printing. The material must be strong and it should be easy to print on it as well. You should be able to pursue many printing methods so that something unique can be made.
Some packaging materials that are good here include cardboard, corrugated cardboard, Kraft. You can get a strong box that can remain sturdy during transportation, when on a store shelf, etc. The materials are also such that many printing methods can occur on them.
For example, there is flexography, digital printing, offset lithography printing, etc. When different options can be pursued, you can make a box design that looks unique and which is able to stand out and attract.
Research on who your consumer base is
If you want to create custom box printing that will attract the target audience for the product, it is important to know who your consumer base is. You will have to do some research that finds out their age, gender, geographical location, shopping habits, etc.
With the information, it is possible to design custom box packaging so that it attracts those shoppers towards it who want to buy the product.
For example, if you are selling a product to children the packaging will be bright and colorful. You can have images of popular cartoon characters printed on it. The box should look exciting and fun. If the packaging is trying to attract teenagers, the packaging design can be modern, sophisticated, and trendy.
It is important to focus on printing a box in such a way that it attracts those people who are interested in buying the merchandise.
- Know what details to include on the box
An important part of wholesale custom box printing includes the information that will be given on the box. This helps people know more about the product. The details can behave like a sales representative.
You need to know what details to include on the custom box printing. Research has to occur here also. If too much information is included it can make the box look confusing and unreadable. Many people will not even bother reading this stuff when it is confusing and not understandable.
If you are selling a skincare product, for instance, you will tell what it is, what skin type it is suited to, its ingredients, when its use, how to use and store, warnings, etc.
Food items will state the ingredients and nutritional information, manufacturing and expiry date, flavor, warnings, how to store, etc.
You can also state the exciting features of your product on the box. These will be those points that will help people know why it is better than the competition. It is important to include only honest information here.
For example, if a food product has ingredients that are good for health, you can tell what the ingredients are and give proof of why they are good to consume. A skincare item can be dermatologically-tested. It may have ingredients that are proven to be good for a certain skin type.
The information that you include on the box must be added in a readable font that looks interesting. The color of the font must not get blurred in the background color. Choose a size that is easy to read by all.
Increase brand awareness
Use custom box packaging to increase brand awareness and let your business get established in the market. It is vital to do this if you want to get more customers.
To increase brand awareness, design a logo that is memorable and noticeable. It should be printed on the packaging of all of your products. With the help of this logo, people will be able to recognize which items are from your business.
You can also include the contact details of your brand on the box. This will allow it to be easy for people to get a hold of the brand if they ever need to.
Include the brand’s physical address, phone number, email address, social media links, and website, on the box. If you have an informative website, customers can get to know about the different products that you sell and what your business is involved in.
Printing that attracts
Custom box printing must be able to stand out in front of the competition. It needs to get noticed. Check out what the competition has done so that you can have a printing design that follows trends but is still unique.
The minimalist trend is a popular one here. The packaging design is kept simple but it still looks wonderful. Adults prefer this trend.
Color psychology must be checked out if you want to know what different colors signify. It is then easier to choose those that match the brand message you wish to give.
When you want to include an image that is like the product on the box, you should add one that is not exaggerated. People should not get the wrong impression of what is inside the box.
You can get enhanced custom box printing production when you have a strong box that is designed in an alluring way. Design the box in such a way that it attracts those people who are looking for the product. Keep your consumer base and product in mind, making packaging the best for these.