When you subsequently access Business Manager, you’ll notice an updated Ads Manager’s Interface (Power Editor RIP).(followers on facebook) The updated UI is similar to the previous version, but only a few of the features you love from Power Editor are now baked right, such as the ability to preserve drafts for your ads before publishing. If you try to exit the improved and new Ads Manager without saving your work, Facebook will send you a message for you to back up your efforts or make changes live.
According to Facebook, The newly launched Ads Manager will also “[combine] the comprehensive charts and activity history of Power Editor with the breakdowns, summary rows, date benchmarks, exported insights reports, and the ability to customize columns from Ads Manager,” This allows users to transform observation into optimization, without having to switch between two interfaces. slowfoodmaresme
Moving from the world of promoted posts to real Facebook ads is similar to moving from a dingy studio at the bottom of an okay Italian joint to a lovely brownstone with a manicured green space.
Similar to upgrading your house, this upgrade is accompanied by many significant impacting, outcomes-focused concerns.
- “Duvet or comforter?”
- “Do I need gargoyles?”
- “Ads Manager or Power Editor?”
- The last one is a snoozer.
Facebook ads manager vs. Power editor, which is superior?
Facebook offers two different interfaces that you can build and optimize your advertisements. People new to Facebook will be drawn to Ads Manager, the default UI. People who know everything will see names like “Power Editor” and think, “that’s the place for me.”
In most cases, once a choice has been taken, We tend to stay with the options we’ve chosen while ignoring the other possibility. Why should you learn two interfaces when you could learn one?
To maximize the effect Facebook Ads can make on your business, and it is essential to take advantage of the top features of Ads Manager and Power Editor.Get more followers on facebook
Today, I’m going to discuss exactly when you should utilize Facebook Ads Manager, when it’s best to switch to Power Editor, and what you should do if switching between two interfaces causes melting your brain.
The first step is you need to know the basics. digitallabstudios
Facebook Ads Manager: Guided Creation
For Facebook, Ads Manager is an application that lets you:
- Make and run your Facebook ads
- Make sure you target your ads at the people you value
- Set your budget
- Check how your advertisements are doing
- Check your bill summary
- Wow! What a fantastic location!
Ads Manager is Facebook’s standard platform for all things related to the creation of, management, and optimization. It gives advertisers a more controlled user experience than Power Editor, which can be very beneficial for those who are only dipping their feet into the waters of online marketing.
However, If you’ve had a go in AdWords and you’re hoping for a quick jump to the best part, you’ll likely encounter Ads Manager a bit cumbersome. Once you’ve gotten your mind around the nuances of Facebook and your Ads Manager account gets more secure, you’ll begin to feel like the training wheels have been in place all day.Read more
Enter Power Editor.
Facebook Power Editor: Paid Social, Expedited
Power Editor is similar to AdWords Editor, which you can brace yourself for.
It’s a tool for the browser (no download required!) that allows bulk action and, consequently, scalability by streamlining the process of creating and duplication. It also has the advantage of having a formal review procedure; since everything you do within Power Editor can be pushed live without your explicit approval of the process, the odds of paying for an unfinished set of ads are significantly reduced (this is a massive benefit for those who are new to the game). It’s not beautiful. However, it’s… effective.
Power Editor comes with a more complex learning process than Ads Manager, as the absence of direction can cause you to feel lost until you’ve found the basics. It’s important to note that Power Editor can be demanding (and particularly unstable) because of its role as a sandbox that allows for developing the newest Facebook advertisements.
The tool is described as one for professionals, a claim confirmed by experts. Based on Facebook marketing guru Brett McHale, “Power editor includes all the features that the advertising manager has, but does not treat you like an elementary school kid. It allows you to copy everything and easily change several assets’ settings without a cumbersome tutorial-like interface.”
Now that you know how Ads Manager and Power Editor work, let’s look at areas where each tool excels.
With Ads Manager, the Account Overview is a treasure trove of everything data-related. It lets you create simple visuals of Facebook’s most crucial performance metrics over any time frame. Better than that, you can switch between four metrics without needing to refresh the site (if you’re new to the site, the small “I” icons next to the metrics you’re studying provide information and hyperlinks to other resources that will assist you in getting up to the speed of things).
Facebook ads manager account overview tab
This allows you to see the results of the optimization effort at an upper level. I’d recommend highlighting that you can see the “Objective” box below the line graphs. This divides your campaigns into groups according to the goal you set at the beginning, and from there, the ability to drill into the specific movement to alter it is easy.
But wait, there’s more!
Ads the Manager’s Overview of Account allows you to view the same metrics according to gender, age (or both at once), and by the time of day or location.
Overview of the Facebook Power Editor account tab
This makes sense considering that PE is a program created to be used for creating, not for analysis. If Power Editor is the tool you’re using to build your account Power Editor for account building, You shouldn’t rely on it to analyze data and reports. Instead, it would help if you used Ads Manager to kick off any Facebook optimization initiatives.
The Account Overview tab is the first destination you’ll see. You’ve selected a Facebook advertising account to get started. This isn’t the case. (Zuck, If you’re here, follow the free advice). Instead, whenever you go off the familiar landscape of your company’s Facebook page to search for cheap leads, you’re thrown into the Ads Manager’s “Campaign” tab.
Facebook power editor campaign tab
The tabs for campaigns in the two programs, Ads Manager and Power Editor, are basically the same. Both display your campaigns, whether active or not, and offer the option to modify columns. The only difference between them is that PE allows you to see movements classified as “in the draft” (unpublished) and export information to the spreadsheet.
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Within the Ad Set tab, Ads Manager gives you a range of columns that can be interchanged (like the tab for campaigns pictured above); however, there isn’t much other than that…
Facebook ads manager customization columns
While Power Editor provides a complete set of functions in this case, such as:
- Split audience and Quick copy
- Edit quickly (turn on, switch off and edit a budget, change the name, search and replace)
- Save audience
- Export
- The all-powerful revert function:
Custom columns for Facebook Power Editor
The area where Power Editor truly takes the cake is in the development of new Ad Sets.
In Ads Manager, creating a campaign is a process that follows a set of guidelines. It starts by selecting the campaign’s objective…
Facebook ads manager selects campaign objective.
Then, Facebook will guide you through the whole process of creating your campaign. Your progress will be monitored using this helpful graphic that appears on the left side of the Ads Manager’s UI:
Facebook ads manager creation hub
The entire process takes quite a time to go through; however, once you’ve narrowed the target of your ad (easily the most tedious aspect of the whole process and with justifiable reason! ) and set the budget, and designed an ad for it; you’ll end up with a Facebook advertisement that looks something like this:
Best Facebook ads that combine power editor and ads manager
In Power Editor, while the end product will be identical, the process is free of the essential frills that make Ads Manager tick if you wouldn’t like them to be there! You can see the bar to the correct part of the “Create Campaign” menu below. If you’re creating a Campaign or an Ad Set in the Power Editor, you’ll always be given the option of using the guided design feature (the term Facebook uses to describe”the “Ads Manager way”).
Facebook Power Editor guided the creation of ads
Creating ads from scratch is identical in both the Ads Manager and Power Editor (check out Facebook’s Creative Hub for ideas), But what happens when you try to create variants in a hurry?
You use Power Editor, duh.
If you copy an ad using Ads Manager, Facebook populates with a tiny order screen. While it’s nice to be aware that you’re going to be spending money, having to make this and click through the options for purchase every time you’re looking to conduct A/B testing is a huge problem.
Facebook ads manager can place an order.
In the Power Editor, however Power Editor, this isn’t true.
All you have to do is choose the ad(s) you’d like to duplicate and select which Campaign or Ad Set you would like the duplicate creatives to reside in (or you can make your own):
Facebook Power Editor duplicate ads
After your new ad variations can be tweaked to suit your needs, All you have to do is click the “Review “Review Draft Items” button located at the top of your Power Editor User Interface (note that if your new ads don’t work, there’s the “Discard Changes” option; it’s not available in the Ads Manager) to examine your changes in a consolidated manner:
Facebook power editor Review drafts before publishing
Power Editor is the best option if you think you’ve mastered Facebook Advertising and value speed and precision. If you’re beginning to learn, try playing in Ads Manager till you’re comfortable. If you’re planning to start any split-testing or split-testing, it’s best to get into Power Editor.
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