For more than 10 years, 1DigitalⓇ Agency has been producing custom eCommerce SEO campaigns for clients in upwards of 50 industries, driving home significant results. Most of their clients see increases not only in organic traffic and impressions but in conversion rates and sales.
They are widely recognized as one of the best eCommerce SEO agencies in the industry, and a large portion of what they do is attributable to content.
So we gathered some intel from some of their writers (yours truly!) to see what can be done to fast-track the indexing and ranking of a piece of content.
This is what you need to know about getting content to rank to support an eCommerce SEO strategy.
Use the Keyword in the Title and Header Tags
While there’s no single “quick trick” to getting a piece of content to rank, one of the single most impactful things you can do is to insert the target keyword or keywords (or a phrase containing them) into your title and header tags.
Google wants to see that the entire piece of content (or at least sub-sections) is integrally devoted to queries associated with that keyword.
It’s much more effective than just sticking the keyword in the body copy.
Include Similar Keywords
Take that target keyword and search for it in Google. Before you hit enter, see what shows up in the autofill beneath your search.
Chances are there will be a bunch of questions including the keyword you typed in. There might also be some searches containing similar keywrds that are not quite the same.
Gather as many of these as you can and take advantage of them, using them wherever you can in the article. It’s a good idea to put these recommended terms in title and header tags, too.
Don’t Overuse the Keyword
Here’s another thing you need to be careful with: keyword stuffing.
Now, professional writers use tools that let them know exactly when they’re going to incur a penalty by using their keyword too frequently in their copy.
For your average layman writer, it might not be that obvious. “General readability” is a good metric, but its more hopeful than practical, so here’s what you need to know.
Best practices from professionals indicate that a target keyword should not appear more than once per 200 words. Using it too much can actually incur the wrath of Google.
But, refer back to that last section. Instead of using the keyword again, you can just use one of those variants you found in the search results.
Shop the People Also Ask Sections in the Search Results
One more killer tip: search for the target keyword and see what’s lurking in the “People Also Ask” section of the search results.
The “People Also Ask” section, also known as the PAA section, is a gold mine of information and probably your single best resource for SEO-optimized content.
This is where Google compiles the most frequently searches, along with “answers” from the search results.
If you take the information from this section of the search results and put it in your content, you are fast-tracking that good stuff for the search results.
Try some of these tips and see if they work.
Let the Best eCommerce SEO Agency Do It for You
There’s a reason eCommerce SEO companies write content. They get good at it, and there are quite a few things that become second nature to a writer after having done it for a few years.
That’s why many online stores choose to work with eCommerce SEO experts rather than doing all the heavy lifting themselves.
Consider working with one of the best eCommerce SEO agencies in the industry, like 1DigitalⓇ Agency.
You can learn more about their digital marketing strategies and services online at 1DigitalAgency.com or contact them at 888-982-8269. You can also start with a free eCommerce SEO site audit.