With Greate Ideas

Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM WonderfulZICO BeveragesBosa Nova and Coco Libre to list a few. With over 30 years of success across the F&B (Food and Beverage)CPG (Consumer Packaged Goods)manufacturingretail, and commercial real estate industriesMs. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations. Need a Board Advisor

A Little more information on Candace Crawford

Esteemed Executive Rings Bell

Having worked alongside some of the most successful entrepreneurs to help grow emerging brands into a thriving, multimillion-dollar business, Candace Crawford checks the box. “Ringing the bell is a big item off my bucket list,” says Crawford, whose advice is sought by companies striving for her cross-disciplinary leadership style. Crawford began her career working for large companies, such as Price Waterhouse Cooperfocusing on technical financemergers and acquisitionsfinancial analyses, and comptroller work. She then moved into emerging brands and began working with entrepreneurs in the early 1990s. She credits her success with emerging brands to her background and early experiences with large corporations. She quickly understood the dynamics of companies going public or remaining private, bankruptcy and turnaround, and early-stage growth. Her early finance experience spanned public and private debt, treasury, financial reporting, operations, and corporate accounting.

Splash Beverages

Board Member
June 2021 – Present: 1 year 6 month

SkinTē

Board Member
SkinTē June 2018 – Present: 4 years 6 months

Venture backed CPG brands

Board Advisor
April 2017  Present: 5 years 8 months

ZICO

COO/CFOCOO/CFO
December 2009 – Nov 2013 present: 4 years

POM

CFOCFO
2003 – 2007  present: 4 years

Metropolitan Theaters

Executive VP/CFO
1992 – 1997 present: 5 years

Art and Living

Board Member
January 2020 – Present: 2 years 11 months

Vive Organic

Board Member
January 2018 – Oct 2022 present:4 years 10 months

CEOCEO

CEOCEO
2015 – April 2017 · 2 years 4 months

Bossa Nova

CFOCFO
2007 – Oct 2009 present: 2 years 10 months

Virgin Entertainment Group

CFOCFO
1997 – 2003  present: 6 years Amazing deduction skills Watched her in Board meetings identifying risks and issues and then recommending solutions certainly learned a lot.

Fatima Dhalla

Candace is truly a world-class C-level executive. She has done it all from running large corporations with 10-figure revenues to small venture-backed companies needing specialty financing. Her level of experience allows her to say, “been there, done that”. She is smart, confident, connected in the financial community, and cool under fire. I have enjoyed working with her immensely. She is the consummate team player, and works hard at creating open lines of communication within the various departments at Bossa Nova. Larry Wu

With Greate Ideas

Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM WonderfulZICO BeveragesBosa Nova and Coco Libre to list a few. With over 30 years of success across the F&B (Food and Beverage)CPG (Consumer Packaged Goods)manufacturingretail, and commercial real estate industriesMs. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.

With Greate Ideas

Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM WonderfulZICO BeveragesBosa Nova and Coco Libre to list a few. With over 30 years of success across the F&B (Food and Beverage)CPG (Consumer Packaged Goods)manufacturingretail, and commercial real estate industriesMs. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.
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