big data in pharma
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Pharma companies are responsible for a great deal when it comes to drug manufacturing. The pharmaceutical industry is responsible for discovering and developing new drugs, targeting specific patient populations, conducting clinical trials, and evaluating drug effectiveness. 

The drug development process relies heavily on data collection and analytics. Consumers would doubt the efficacy of medicine if there were no reliable data in the pharmaceutical industry. In this industry, making data-driven decisions is crucial for success, which is where pharma analytics comes in. 

In the pharmaceutical industry, pharma analytics involves harnessing the power of data analytics to improve operations. In order to increase profitability, pharmaceutical companies can use analytics software to accelerate the data collection and analysis process. 

Analyses of pharmaceutical industry data

For drug development and distribution, the pharmaceutical industry has long relied on empirical data. To gain deeper insight into vital data, however, the industry has turned to modern solutions like pharma analytics software to sort through all this data.

Pharma analytics refers to the use and application of data analytics within the pharmaceutical industry. Using big data analytics solutions in pharmaceutical manufacturing can accelerate and optimize production by providing valuable insights.  

Pharmaceutical manufacturers can integrate data analytics throughout the entire drug development process, from research and discovery to development to clinical trials. By using pharmaceutical analytics, companies are able to gain greater insight into consumer demand, drug efficacy, and other factors that are critical to their success.  

Pharmaceutical companies use pharma analytics to improve their decision-making during the drug development and marketing process. The use of advanced data in pharmaceutical manufacturing can help pharmaceutical companies make more informed business decisions and improve their overall performance.

Analytics features for pharma companies

In every stage of the drug development process, pharmaceutical companies can enhance core processes using pharma analytics. Drug discovery can be accelerated and optimized with pharma analytics in the R&D stage, for example. 

By using machine learning (ML) and artificial intelligence (AI), pharmaceutical manufacturers can perform predictive analytics based on market research, chemical makeup, and biological factors. In this way, pharmaceutical companies are able to improve reliability and validity at an accelerated rate. 

It is common for pharma analytics to be integrated into a variety of smart manufacturing solutions, including:

  • In order to expedite the regulatory approval process, pharmaceutical companies use batch processing software to simulate end-to-end batch processes. In this way, companies can scale up more quickly to full production.


  • Pharmaceutical manufacturers use process optimization software to identify areas for improvement in their daily operations. Analytics combined with process optimization software can improve resource management, quality assurance, and customer satisfaction for pharmaceutical manufacturers. 


  • Pharma companies can optimize asset utilization and avoid unplanned downtime with EAM software to increase efficiency and production quality. By incorporating predictive maintenance analytics, EAM software anticipates equipment malfunctions and prescribes data-backed solutions. Additionally, EAM software helps pharmaceutical companies organize and efficiently manage all of their assets.


The pharmaceutical manufacturing process relies heavily on pharma analytics from preliminary research and development to product delivery.

Benefits of pharmaceutical analytics

Incorporating Analytics in pharma industry, manufacturing, and distribution has numerous benefits, such as:


  • The use of big data can give pharmaceutical manufacturers an edge in drug discovery and development, allowing them to bring products to market more quickly.


  • The use of pharma analytics can help pharmaceutical companies gain a deeper understanding of relevant data, such as patient history and demographics, past clinical trial data, and remote patient monitoring information, to optimize the clinical trial process.


  • Pharmaceutical data analytics can improve precision in developing medications for specific populations by consolidating data such as patient records and medical information.


  • Through the collection and analysis of data related to drug spending, ingredient costs, and other relevant financial factors, Pharma analytics can help manufacturers reduce costs and increase revenue.


  • Enhancement of regulatory compliance – State and federal regulations are crucial to the pharmaceutical industry. In addition to identifying safety concerns for drugs, pharmaceutical analytics can help manufacturers to ensure regulatory compliance.


  • Optimized sales and marketing – Pharma analytics are crucial to improving sales and marketing efforts. Pharmaceutical companies can identify growth opportunities by aggregating customer behavior and needs along with sales data.


Throughout every step of the manufacturing process, pharma analytics turns big data into actionable insights. It is possible for pharmaceutical companies to optimize and accelerate operations by using insights derived from big data.

Current challenges in pharmaceutical supply chains

Because the product it transports is a high-priority necessity, the seamless operation of the pharma supply chain is highly critical to most other supply chains. Damages could be irreversible if the process is disrupted. There are a number of challenges facing the pharmaceutical supply chain. Here are a few of them.

  • Unexpected surges in demand and shortages of drugs. Demands cannot be predicted due to the lack of a mechanism.
  • It is difficult to manage pharmacy inventory in a shrewd manner using traditional methods.
  • As far as ensuring the integrity and quality of the drug that reaches the patient, there is no specific process.
  • In the absence of digitized supply chains, supply chain managers lack transparency over several parts of the chain.
  • It is not possible to curb medical waste or study the supply chain’s environmental impact.
  • There is no fallback mechanism to mitigate the impact of natural or artificial disasters.


Several gaps remain in the implementation of Data Analytics in the pharma supply chain, according to surveys. Data Analytics-based forecasting models perform better than classical statistical prediction models. There is an abundance of data available in the modern technological world for every industry.

As Polestar Solutions helps organizations use technology to organize, formulate, and derive in-depth knowledge from the available data, they will indeed be able to identify opportunities for growth.

By Syed Khubaib Saifi

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