There are a lot of talks these days about online search engine optimization (SEO). There’s an entire subculture online, mostly made up of marketers, designers, and others dedicated to the ongoing debate about SEO strategy. While the average person may not care too much about SEO, the average website owner or blogger should. When you put content online, you do it to reach people. A smart on-page SEO strategy is one way to get more search engine attention on your website or blog.
Something like internet success sounds very appealing, but who uses those words to find your business? Don’t waste your time or effort on keywords that aren’t specific. Instead, be clear about the keywords you use to optimize your site. A reputed SEO Melbourne company and Internet Success Consultant, are all ways to make this term more specific to your business.
Think beyond today. Remember, today’s search engines don’t consider a website optimized because it contains keywords. It has many different ingredients, including common fresh ingredients and visitors. It would help if you also thought about your business when choosing your keywords. Even if you change your site’s content today, it won’t be indexed for a month or two, so you need to think long-term when looking for engine optimization.
Update your strategy as Google explores new methods web admins use to manipulate the search engine ranking process, the factors they measure for ranking, and a site’s actual performance for a given search term. Constantly upgrade the weight of these components to determine the order. Therefore, you must keep track of this information and stick to a strategy that can quickly become outdated.
1. Create high-quality content
Add relevant, attractive and high-quality visual content. Images are registered more effectively in the human brain. Our brain can process images 60,000 times faster than text. Additionally, a study by Vengeance showed that visuals could increase the willingness to read a piece of content by 80%.
When uploading visual content, make sure to optimize it properly. For example, compress the image without affecting the quality and make sure it doesn’t take long to load. While JPG is used for high-quality images, PNG is ideal for logos, icons, etc.
Also, use alt tags (alternative text) to give search engine spiders an idea of what the image is about. Below we discuss alt-text notions in detail.
Include a call-to-action (CTA) to drive traffic to products and offer pages. This can effectively help generate more conversions and thus increase ROI (return on investment).
The page content is central to all on-page SEO processes. Other on-page SEO elements come from the page’s content, so invest sufficient resources and time in developing and optimizing them.
2. Architectural elements of the site
Site architecture elements refer to the components and individual pages of your site. How you structure a website helps Google find pages and content.
As we’ve already mentioned, improving the user experience is a major concern for Google, and it should be yours too. So, link only those pages that can help the readers to know about a particular place. Only then can you expect to get more traffic to these pages. If users find the linked pages irrelevant, they will leave the page and increase the bounce rate.
3. HTML elements
HTML elements refer to elements in the source code of a web page. A title tag or page title is a brief description of any web page displayed at the top of a browser window. The title is the first clue to search engines and visitors that they can find that page. Here are some best practices for customizing title tags:
- Keep it under 70 characters. Long titles in search results can be shortened.
- It is better not to fill the title with keywords, as this will create spam and a difficult reading experience.
- -Make sure the title matches the page.
- When writing the title, don’t just use capital letters. It affects readability.
Create compelling Meta description
A meta description is a short and precise page description that appears below the title in search results. This can affect the click-through rate (CTR), where an engaging and relevant meta description is more likely to generate casual and accidental traffic. Therefore, it is important to optimize the metadata.
When adding image alt text, keep the following in mind:
- Make it specific and descriptive.
- Make sure it matches the context of the image.
- Keep it to 125 characters.
Use keywords sparingly, and don’t overstuff them. If it doesn’t fit naturally, try using semantic keywords or keywords in long tail keywords. We understand that there is a lot of work to be done to optimise your website. And so, we recommend that you outsource digital marketing agency from a reputable SEO agency.
4. The power of the title
An SEO factor that is critical to your website’s success is the title. The site title is not the official name of your website or page. The text appears at the top of your browser when you visit a particular page. This title text gives search engines and people an idea about your website. Some people make the mistake of leaving this specific part of the HTML code blank. This is not a good on-page SEO tactic. Many areas on a web page should always be filled with relevant keywords, and the title is one of those places.
5. Text formatting
Another important area of on-page SEO is focusing on specific keywords in your online content. For example, if one of your keywords is “SEO Melbourne,” every time the phrase “SEO Melbourne” appears in the range of your web page, there should be a formatting element that calls attention to that phrase. A formatting element for these sentences can be as simple as a bold or italic tag, but it should not be overlooked. When you underline a phrase, search engines notice and give your site points for those phrases.
Conclusion
Once you’ve finalized your SEO Melbourne plans, implement these strategies on your website. Remember, SEO is not a one-day deal. Therefore, you should constantly monitor and review current SEO strategies so that your page is always relevant.