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The Rise of UGC Creators: How User-Generated Content is Shaping the Digital Landscape
I. Introduction In today’s fast-paced digital landscape, where information is just a click away and social interactions transcend geographical boundaries, User-Generated Content (UGC) has emerged as a driving force behind…
How Is Social Shopping Different From Social Commerce?
There was a time when we used social media to raise brand awareness and engage current and potential customers. From awareness to conversion, however, social media evolved and played an…