El informe del estudio de mercado de Informes de Expertos titulado, ‘El Mercado de Aplicaciones Móviles en América Latina, Informe y Pronóstico 2023-2028′, ofrece una visión estructurada del mercado, examinando sus diversos segmentos y variables clave como plataforma, categoría de aplicación y las regiones. La investigación recoge un sólido pronóstico de la presencia de factores clave de éxito y limitaciones, sigue a los proveedores bien establecidos y las últimas tendencias de la industria que impactan en el objetivo de crecimiento del mercado global. También evalúa la dinámica del mercado y la relación entre la demanda de los consumidores y el precio del producto, junto con la auditoría de los modelos FODA y de las cinco fuerzas de Porter.
The market study report by Informes de Expertos titled, ‘Latin America Mobile Application Market 2023-2028’ , gives structured insights into the market, examining its diverse segments and key variables such as platform, application category, and key regions. The research gathers robust forecasting of the presence of key success factors and constraints, tracks well-established vendors, and the latest trends in the industry that impact the growth goal of the overall market. It also assesses the market dynamics, and the relationship between consumer demand and product price, coupled with the audit of SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2018-2028)
• CAGR para el período de pronóstico (2023-2028): 9,80%
Se observó que el tamaño del mercado de aplicaciones móviles en América Latina obtuvo un valor de mercado promedio de 14.50 mil millones de dólares en 2022. Durante el período de pronóstico de 2023 y 2028, se espera que la industria objetivo sea testigo de mayores ventas con los esfuerzos de los pagadores del mercado de aplicaciones móviles en América Latina para innovar formas e inculcar tecnologías en las aplicaciones.
Aunque la cuota del mercado de aplicaciones móviles en América Latina ya es enorme debido a la alta penetración de Internet y la presencia de la multitud más activa de los consumidores con teléfonos inteligentes. Las evidencias claras se han adquirido desde el final de la descarga de aplicaciones móviles que proyectan un crecimiento robusto de la industria objetivo en la región de América Latina. Este panorama está proporcionando un mapa del tesoro de ingresos a los potenciales participantes para entrar y reforzar el canal de servicios de aplicaciones móviles a través de estrategias competitivas e innovaciones sobresalientes.
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Industry Definition and Major Segments
Mobile apps, which can be used for gaming, amusement, music listening, keeping track of one’s health and fitness, etc., are computer programmes or software based on various themes. They are created using a variety of technologies, including blockchain, augmented reality, and virtual reality. They are easily available for free installation or for purchase via stores like the Apple Store and Google Play Store.
The market is segmented according to platforms such as:
• Google Store
• Apple Store
• Others
On the basis of application category, the industry is bifurcated into:
• Games
• Music and Entertainment
• Health and Fitness
• Social Networking
• Retail and E-Commerce
• Video and Photography
• Travel and Hospitality
• Other
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The adaptation of digitalisation at a sturdy rate in Latin America is paving the way for digitally and technologically integrated products and services. Mobile applications being one of these services are creating a strong reliable environment among consumers to promote its working in long run. From ordering food, buying clothes, and booking doctor’s appointments to purchasing a movie ticket, investing in the fund, and working, all the things happen on mobile applications.
Through this high consumption and utilisation, the developers are working on product development and innovation of new ideas, and designs to inculcate in applications through new-age technological integration. This rise in popularity of mobile applications is attracting a multitude of consumers, especially the younger population for end-use purposes and digitalisation solicitation as initiated by the government in Latin America.
Key Market Players
The major players in the market are:
• ArcTouch
• Codebay Innovation S.L.
• INOWUDEV
• Liven
• PLATHANUS TECH
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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