You are all aware of Instagram’s charm in branding and marketing. In modern marketing, embed Instagram feed on website is undoubtedly a great idea.
It will help boost engagement, make your website attractive, and generate leads. Its numerous benefits are enough to know its importance. But do you need clarification about the process? Don’t worry you are on the right platform.
In this blog post, we will review the complete guide on how to embed an Instagram feed on your website, its benefits, examples, and much more.
Let’s begin with the basics first.
What is Instagram Feed?
Instagram feed is where users share their photos and videos, get inspiration, and connect with people and things they care about.
These photos and videos are shown when a person scrolls through their Instagram. The feed is updated with new content each time you open your Instagram account.
By embedding this Instagram feed on your website, you can engage visitors and display fresh content about your brand.
Benefits of Embedding Instagram Feed
There are several different benefits of embedding an Instagram feed on your website. Integrating the Instagram feed into your website will give your brand a face of authenticity and transparency. Also, you can share your UGC there so your audience can connect with your brand. Well, let’s look at the benefits one by one:
1. Increased Brand Awareness and Exposure
Engaging Instagram videos on your website can increase brand awareness and keep your users entertained for longer.
- Expand your reach: Your UGC Instagram feed on your website will increase your reach and traffic to the next level. It will target new audiences and thus improve your brand recognition.
- Enhance brand visibility: A visually appealing Instagram feed can improve your brand’s visibility. Highlight your brand’s USPs and values to make it more authentic.
- Attract new followers: Regularly engaging with your audience can attract new customers and followers.
2. Boost Social Proof
Providing social proof to your audience is all you need to drive their attention towards your brand. Nowadays, customers are looking for such proof of trust and reliability.
- Encourage interaction: Instagram feed on your website will foster a sense of interaction. Encourage your customers to share video testimonials, reviews, etc.
- Create a community: A strong community will help you strengthen your customer base and loyalty by providing you with UGC and participating in your campaigns.
3. Enhanced Website Content and SEO
Integrating your Instagram feed on your website will enhance your SEO and search engine rankings. Here’s how
- Fresh content: Your website will always provide fresh, real-time content, keeping your audience returning for more.
- Improved SEO: A well-established website feed will improve your website’s ranking and SEO
- Increased dwell time: A good user experience will increase dwell time and engagement.
4. Drive Traffic and Conversions
Overall, the user experience will always yield good results and sales. Always offer visually appealing and valuable content to your visitors so that it:
- Direct traffic to Instagram: A real-time feed will drive traffic and engagement to your website.
- Boost sales: Make your feed shoppable to drive sales and conversions.
- Generate leads: Use in-depth analytical tools to track visits and measure leads.
How to Embed Instagram Feed on Website: 2 Methods
There are various methods to use when embedding Instagram feeds on a website. Let’s explore various methods step by step.
Method 1. Official Instagram Embed Option
Instagram lets you embed feeds on the website through direct uploads, but only one by one. This process seems boring as you have to embed the post manually. Simply follow these steps:
Step 1. Go to your Instagram account
Step 2. Search for the post that you want to embed
Step 3. Click on the three dots to open the menu
Step 4. Select ‘Embed’ and copy the code
Step 5. Paste this embed code on your website backend.
Step 6. Refresh the website, and you will see a single Instagram post on your website.
Originally Published: How to Embed Instagram Feed on Website for Free
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#Embed Instagram Feed on website
#Embed Instagram Feed for free