If you’re in the business of providing healthcare services to patients, you know how important a great healthcare website design is. The first impression your patients have of your institution is your healthcare website, so you want to project confidence and professionalism. In fact, recent Forrester research shows that improving your website’s UI and user experience can boost conversions by as much as 200%. Additionally, good user experience will help your website rank higher in Google in the coming Google user experience update in 2022.
Simple web design
For healthcare web design, simplicity is a key factor. This doesn’t mean that the website is unattractive. The primary design features of this kind of site are its navigation menu, two web-friendly fonts, and two contrasting colors. Simple healthcare web design also helps the call to action stand out. The call to action should be the only element on the home page, above the fold. Using simple colors and fonts is also beneficial.
Mobile-friendly
When it comes to web design, there are some fundamental principles to follow when creating a mobile-friendly healthcare website. The first of these rules is to design with visuals in mind. Web browsing is a highly visual medium. Those who don’t make use of this fact are selling themselves short. According to a study from the Missouri University of Science and Technology, visitors make their first impression of a brand within two tenths of a second. This isn’t the case anymore. Knowledge empowers consumers and encourages them to return to the website to learn more. The healthcare industry is no different.
Easy navigation
Getting visitors to take action on your site doesn’t have to be difficult. Even top-performing healthcare sites make navigation easy. The main navigation bar on healthcare websites should be easy to navigate, with two web-friendly fonts and contrasting colors. To make calls to action stand out, use a single, easy-to-understand page to include them. The content and navigation of the homepage should also be clear and concise.
Data visualization
Whether a site is a medical center, a pharmacy, or a doctor’s office, data visualization is a powerful tool to help your organization make decisions based on information. The vast amounts of data generated by healthcare organizations create opportunities for data analysis. However, before implementing any data visualization tool, you must make sure your audience will be engaged and accept it. In order to ensure your visitors’ acceptance and the correct functioning of interactive data visualization tools, here are 7 design principles to consider.
Sans Serif fonts
Choosing Sans Serif fonts for your healthcare website design is dependent on the type of medical practice you are running. Surgeons, medical specialists, and primary care physicians will probably use a more traditional typeface. While neon green may look cool, it is very jarring and not in keeping with the image of professionalism you want to portray. In addition, using brown for your website design is not ideal as it appears unprofessional and lacks sophistication. Choosing a typeface that reflects your professional and reliable image without sacrificing readability is imperative for a healthcare website.
Interactions
If you want to improve the sales of your medical facility, you must consider the interaction of your healthcare website with your customers. Your visitors should be able to find the information they are looking for without having to read a complicated guide or make multiple clicks. Visitors who experience poor navigation will leave the site and find something else that is more useful. Your healthcare website should be easy to navigate and contain a clear organization. These are the main features of a healthcare website that you should focus on while designing your new website.
Call to action
Your call to action on your healthcare website is vital to ensuring your visitors are engaged. Creating a visually appealing website is essential to attracting visitors, but the ease of navigation and responsiveness are what keep them coming back for more. The longer your visitors stay on your site, the more likely they are to communicate with you. Additionally, you want your website to be user-friendly on all devices, including mobile phones. As smartphones continue to evolve, medical web design needs to keep pace as well.