After a long pandemic public and private mega-events are returning to their previous glory and they are coming back with full enthusiasm and higher expectations. Planners know that this is the time and opportunity to show or integrate new technologies in the field of Event Management.
The right use of technology will not only make things easier for event planners but also create a more smooth and interactive experience for the people who are attending the event. With the help of case studies, it is safe to say that;
- With the use of the latest event management technology, the attendee’s attendance is increased by 20% (socialtables).
- Digital assistance in events increased productivity by 27%.
- The use of event management softwares decreases cost by 30%.
Investors are now keen to finance more into the latest technology as online event management system is the future of this field. The market is saturated with new ideas but it is the job of the planners to find the most suitable ones for their events. The global event industry is huge and according to Allied market research, it will grow even further.
- The event management industry was worth 1100 billion dollars in 2018.
- It is expected to grow at a compound annual growth rate (CAGR) of 10.3%.
- With this rate, this market will eventually reach 2330 billion dollars by 2026.
That is the reason that people have a lot of expectations from event management software because they have to enter a huge and extravagant market. Here are some of the carefully picked trends that according to our analysis will rule the market not only in 2022 but in the years ahead too.
Facial and Thumb Recognition
Event management system is now offering facial or thumb recognition for flawless security for your event. This will be a huge help in gatekeeping the entire event, assigning monitored access to private conference and meeting halls, and keeping your event managed well with less security staff inside. This trend can be followed by special IDs, personalized badges, or by setting up special digitally assisted entrances.
Live Streaming
Many Event management system has integrated special extensions for live streaming the entire event. Users can access the extension on the website or through the event application and this is the feature that will stay in the long run.
Wearable Tech
Event management software already has the availability of facial recognition but they can take it a bit further by incorporating wearable tech for the attendees. They can provide wrist bands and eyeglasses with RFID tags to make them more aware of their surroundings. This is amazing for keeping the security protocols in the post covid era too.
Geofencing
Event management system is giving the option of geofencing for a better marketing experience for your audience. This will help in targeting the most feasible and important attendees for your event. With this feature, you can also retarget people with the intention of attracting them after the first visit to your website.
Virtual Reality
Virtual realities are also included in many extravagant events and it is part of their event management system to run this feature smoothly with special instruments.
Final Words
All the trends above are just the tip of the iceberg so there is much more to explore in the market. If you want to take advantage of the latest technologies for your next event then get in touch with INLOGIC.AE they have extremely talented experts with years of experience in this field. They will guide you further in this regard to create what is best for the event and attendees.