The Saudi Arabia Ice Cream Market is projected to witness a CAGR of 6.76% during the forecast period 2023-2030 and reach USD 700.93 million by 2030. The market is driven by the current trend towards unusual tastes of the younger generation, who are more adventurous and open to new experiences coupled with the growing popularity of nitrogen ice creams. As a result, a variety of flavours, including unusual savoury ones like smoked bacon and egg, black pepper, chilli, Thai green curry, and many more, are currently available in the market.
Businesses are utilising the innovation platform, right offering, identification of the right products and demographic segment, and speed to market to benefit from these shifts. To meet the interests of modern consumers, the majority of manufacturers constantly work to create new flavours. The companies are even experimenting by presenting ice cream in a chewy pancake instead of a wafer cone in order to appeal to all of the senses of the consumer. Customers are keen to test new options in ice creams that promise about having extra protein and useful energy. In response, businesses are introducing more ice cream items targeted at the sports nutrition market. Ice cream producers have started lowering the sugar content of their goods as a way to appeal to this market demographic.
Prolonged Summers and Hot Temperatures
Saudi Arabia is a very dry nation with little to no rainfall. heat and the country have oppressive humidity in the summer, making travel uncomfortable. Cold foods and drinks are in high demand due to the harsh climate and ice cream is Saudi Arabia’s preferred frozen treat as a result. Many ice cream producers who are active in the market for ice cream are concentrating on launching new ice cream varieties. For instance, being the most popular ice cream brand in Saudi Arabia, Baskin-Robbins serves happiness in the shape of cups, cones, sundaes, drinks, and cakes in a broad range of flavours, from local favourites like Pralines N’ Cream and Cotton Candy to cutting-edge concoctions like the new Toffee Date Pudding sundae.
Increasing Demand for Lactose-Free and Gluten-Free Ice Creams
The production of ice cream in Saudi Arabia is expanding as a result of the growing trend of premium, sugar-free, gluten-free, and organic ice creams. People are searching for ways to make their sweets healthier and more nutritious as more people adopt healthy lifestyles, such as by incorporating low-sugar and no-sugar options. Likewise, the general public’s appetite for unique flavours is gradually growing. The market for vegan, lactose- and gluten-free ice cream flavours manufactured from components free of animal products and based on other milk alternatives, like almond milk and coconut milk, has been further stimulated by the fast-growing veganism trend. Lactose intolerance and gluten sensitivity are more common in people of Arab descent. These elements cause the market for lactose- and gluten-free ice cream to experience a boom in demand.
Nitrogen Ice Cream Gaining Traction
Nitrogen ice cream has gained tremendous popularity in Saudi Arabia. Liquid nitrogen is used to freeze the ice cream mixture instantly, resulting in a smoother and creamier texture. Customers often enjoy the theatrical aspect of watching the ice cream being prepared in front of them. Preparation of fresh ice cream involves freezing the ingredients with nitrogen which has proven to be an effective method as it reduces product waste and the ice creams are only made to order, they are not needed to be stored or prepared in large batches.
Impact of COVID-19
The retail volume, current value, and food service volume sales of ice cream experienced a significant fall in 2020 as a result of the Coronavirus (COVID-19) pandemic outbreak in Saudi Arabia. Due to periods of house seclusion and limits on their freedom of movement, consumers in Saudi Arabia made fewer impulse purchases and consumed less while they were on the road, which contributed to the reduction. In Saudi Arabia, consumers frequently buy ice cream goods to consume right away, but during the COVID-19 outbreak, this became less practical. Also, the COVID-19 pandemic outbreak had caused production facilities that do not fall under vital products to shut down partially or entirely, leading to a dramatic decline in ice-cream production and sales. However, the demand for ice-cream picked up when the lockdown started to ease down gradually.
Saudi Arabia Ice Cream Market: Report Scope
“Saudi Arabia Ice Cream Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets Data, providing in-depth analysis and assessment of the current state of affairs of the Ice Cream market in Saudi Arabia, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19, opportunities, and forecasts (2023-2030). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
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